Programs today are operating in a new reality — without a system built for the pressure, visibility, and expectations athletes now carry.
the game.
We Coach The Player So Coaches Can Coach
The Cost Isn’t Just Performance — It’s Retention, Culture, and Buy-in.
Programs are investing time and resources into athletes — yet still losing players to the transfer portal before development takes hold.
Potential goes unrealized.
Culture has to be rebuilt.
And coaches spend more time managing distractions than coaching the game.
You Can’t Develop the Player from the Same Seat That Decides Playing Time.
How it Works
Supporting Programs — Without Adding More Noise
What we do:
What we don't do...
Add another voice competing with your staff
Run one-off leadership sessions
motivate or hype players
We don’t replace coaches or decision-makers
Integrate directly into the season you’re already coaching
Give athletes standards they can hold on their own
Build the capacity to handle pressure and feedback
Prepare athletes so coaches can coach performance, not emotions
Designed for real teams, real seasons, and real pressure.
Team Workshops
Establish shared standards and expectations
Player Coach Academy™
For teams ready to develop leaders during the season
Full Program Partnership (COMPETE™)
For programs committed to long-term consistency
OUR FOUNDER
ANNETTE CORBIN
Former professional athlete. Professor at Northwestern University.
The Athlete Practice was founded to address a consistent gap in college sports: talent without structure, standards without systems, and leadership that collapses under pressure.
Annette’s work blends applied leadership development, performance systems, and real-world team dynamics to help programs build athlete development that holds—across seasons, staff changes, and competitive pressure.