How College Programs Build Standards That Actually Hold

Work with us. 

Most college programs don’t need more motivation, slogans, or one-off interventions.

They need a repeatable way to develop maturity, accountability, and consistency—without adding more to already overloaded staffs.

Programs don’t work with us because they want something new.

They work with us when turnover, entitlement, or emotional volatility start costing them culture, time, and results.

That’s what The Athlete Practice was built to address..

We partner with athletic departments and programs to install athlete development systems that raise standards, reduce staff burden, and create consistency across seasons—not just moments.

Who This is For

why this works

The Athlete Practice exists to move development:

“Annette brings experience, clarity, and consistency to our program. She makes our team better every time she works with us.”

— Zach Moss
Head Coach, Northwestern University Fencing

From the Field

INSTALL A REPEATABLE SYSTEM

TRAIN PERFORMANCE AND MATURITY

BUILD ATHLETES WHO COMPETE

SUPPORT RETENTION IN THE NIL ERA